Why is the design of haulage companies so “special”?Is it appropriate to use lower quality design to make a product look cheap?What special requirements need to be considered for outdoor banners?Meaning of logos for companies/organisationsWhat should a designer consider when deciding on the print size of promotional materials?“Most popular package” pricing designIs it appropriate to use lower quality design to make a product look cheap?Is there a thing such as “too good” of a design?The graphic design theory behind the landing pageShould a logo be design for a brands consumer specifically, Or for wider society?Dark UI Design: Why tint the gray colors with a different (primary) color?Why large companies never use flat design?

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Why is the design of haulage companies so “special”?


Is it appropriate to use lower quality design to make a product look cheap?What special requirements need to be considered for outdoor banners?Meaning of logos for companies/organisationsWhat should a designer consider when deciding on the print size of promotional materials?“Most popular package” pricing designIs it appropriate to use lower quality design to make a product look cheap?Is there a thing such as “too good” of a design?The graphic design theory behind the landing pageShould a logo be design for a brands consumer specifically, Or for wider society?Dark UI Design: Why tint the gray colors with a different (primary) color?Why large companies never use flat design?













4















Background



Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design.
To be frank, it usually strikes me as rather bad.
Recurring features contributing to this impression include:



  • low readability, either due to the chosen typeface or backgrounds;

  • shadow effects;

  • clunky, indistinctive typefaces;

  • excessive use of all caps or small caps;

  • overly tight or wide letter-spacing;

  • a general retro feel (1990s, if I am not mistaken).

There are occasional exceptions from this, but the general trend is striking.



Question



What are the reasons behind these peculiarities of the design of haulage companies? For example:



  • Are there any practical reasons for these choices?


  • Are these designs aimed at a particular kind of customer (of the cargo companies)?


  • Is it a case of intentional cheap design? If yes, why?


  • If it is just (unintentional) cheap design, why is this an economic choice? I would expect that if this is a relevant means of acquiring customers, the design would be better. On the other hand, if it is not, I would expect the design being completely home-made¹ or the space being used for advertisement.


If it makes any difference, I am asking about Central Europe here.



¹ which could explain some cases, but seems unlikely for some of them



Examples



Note that most of the following examples were obtained via a trapezoid transform and may not have an exact aspect ratio.



Example 1



Example 2



Example 3



Example 4



Example 5



Example 6



Example 7



Images adapted from the following sources:
1,
2,
3,
4,
5,
6,
7.










share|improve this question


























    4















    Background



    Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design.
    To be frank, it usually strikes me as rather bad.
    Recurring features contributing to this impression include:



    • low readability, either due to the chosen typeface or backgrounds;

    • shadow effects;

    • clunky, indistinctive typefaces;

    • excessive use of all caps or small caps;

    • overly tight or wide letter-spacing;

    • a general retro feel (1990s, if I am not mistaken).

    There are occasional exceptions from this, but the general trend is striking.



    Question



    What are the reasons behind these peculiarities of the design of haulage companies? For example:



    • Are there any practical reasons for these choices?


    • Are these designs aimed at a particular kind of customer (of the cargo companies)?


    • Is it a case of intentional cheap design? If yes, why?


    • If it is just (unintentional) cheap design, why is this an economic choice? I would expect that if this is a relevant means of acquiring customers, the design would be better. On the other hand, if it is not, I would expect the design being completely home-made¹ or the space being used for advertisement.


    If it makes any difference, I am asking about Central Europe here.



    ¹ which could explain some cases, but seems unlikely for some of them



    Examples



    Note that most of the following examples were obtained via a trapezoid transform and may not have an exact aspect ratio.



    Example 1



    Example 2



    Example 3



    Example 4



    Example 5



    Example 6



    Example 7



    Images adapted from the following sources:
    1,
    2,
    3,
    4,
    5,
    6,
    7.










    share|improve this question
























      4












      4








      4








      Background



      Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design.
      To be frank, it usually strikes me as rather bad.
      Recurring features contributing to this impression include:



      • low readability, either due to the chosen typeface or backgrounds;

      • shadow effects;

      • clunky, indistinctive typefaces;

      • excessive use of all caps or small caps;

      • overly tight or wide letter-spacing;

      • a general retro feel (1990s, if I am not mistaken).

      There are occasional exceptions from this, but the general trend is striking.



      Question



      What are the reasons behind these peculiarities of the design of haulage companies? For example:



      • Are there any practical reasons for these choices?


      • Are these designs aimed at a particular kind of customer (of the cargo companies)?


      • Is it a case of intentional cheap design? If yes, why?


      • If it is just (unintentional) cheap design, why is this an economic choice? I would expect that if this is a relevant means of acquiring customers, the design would be better. On the other hand, if it is not, I would expect the design being completely home-made¹ or the space being used for advertisement.


      If it makes any difference, I am asking about Central Europe here.



      ¹ which could explain some cases, but seems unlikely for some of them



      Examples



      Note that most of the following examples were obtained via a trapezoid transform and may not have an exact aspect ratio.



      Example 1



      Example 2



      Example 3



      Example 4



      Example 5



      Example 6



      Example 7



      Images adapted from the following sources:
      1,
      2,
      3,
      4,
      5,
      6,
      7.










      share|improve this question














      Background



      Passing one of Germany’s largest cargo stations on a daily basis, I noticed that the design of lorries is quite different from most regular design.
      To be frank, it usually strikes me as rather bad.
      Recurring features contributing to this impression include:



      • low readability, either due to the chosen typeface or backgrounds;

      • shadow effects;

      • clunky, indistinctive typefaces;

      • excessive use of all caps or small caps;

      • overly tight or wide letter-spacing;

      • a general retro feel (1990s, if I am not mistaken).

      There are occasional exceptions from this, but the general trend is striking.



      Question



      What are the reasons behind these peculiarities of the design of haulage companies? For example:



      • Are there any practical reasons for these choices?


      • Are these designs aimed at a particular kind of customer (of the cargo companies)?


      • Is it a case of intentional cheap design? If yes, why?


      • If it is just (unintentional) cheap design, why is this an economic choice? I would expect that if this is a relevant means of acquiring customers, the design would be better. On the other hand, if it is not, I would expect the design being completely home-made¹ or the space being used for advertisement.


      If it makes any difference, I am asking about Central Europe here.



      ¹ which could explain some cases, but seems unlikely for some of them



      Examples



      Note that most of the following examples were obtained via a trapezoid transform and may not have an exact aspect ratio.



      Example 1



      Example 2



      Example 3



      Example 4



      Example 5



      Example 6



      Example 7



      Images adapted from the following sources:
      1,
      2,
      3,
      4,
      5,
      6,
      7.







      design-principles marketing






      share|improve this question













      share|improve this question











      share|improve this question




      share|improve this question










      asked 9 hours ago









      WrzlprmftWrzlprmft

      11k44474




      11k44474




















          3 Answers
          3






          active

          oldest

          votes


















          3














          Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability.



          A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



          A newspaper can change its design more often because quite few watches yesterday's newspapers.






          share|improve this answer

























          • Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

            – joojaa
            7 hours ago


















          2














          Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



          Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.






          share|improve this answer






























            2














            Many answers come to my mind, here are some:



            1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.




            2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



            enter image description here




            3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because could be from the product design team. The image of the product and the company is at stake. In touristic and line buses there are excellent graphics when they don't promote the service but a product.



            enter image description here




            4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.




            5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.




            6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.




            7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:




            • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


            • bad design: indicating that any other design will look much better in this place

            That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



            Advertise here






            share|improve this answer

























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              3 Answers
              3






              active

              oldest

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              3 Answers
              3






              active

              oldest

              votes









              active

              oldest

              votes






              active

              oldest

              votes









              3














              Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability.



              A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



              A newspaper can change its design more often because quite few watches yesterday's newspapers.






              share|improve this answer

























              • Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

                – joojaa
                7 hours ago















              3














              Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability.



              A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



              A newspaper can change its design more often because quite few watches yesterday's newspapers.






              share|improve this answer

























              • Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

                – joojaa
                7 hours ago













              3












              3








              3







              Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability.



              A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



              A newspaper can change its design more often because quite few watches yesterday's newspapers.






              share|improve this answer















              Your images contain lorries which belong to companies (or to their long-time subcontractors) which have established their position a long time ago. Wayback Machine showed the same logos and texts in 15 years old webpages. I guess they have no need to run after design trends. The opposite: Stability can be considered as reliability.



              A company (or its subcontractors) have tens or hundreds lorries on the road and they stay there several years. I cannot see any reason why their graphic designs should be different if the company aims to look out big and stable.



              A newspaper can change its design more often because quite few watches yesterday's newspapers.







              share|improve this answer














              share|improve this answer



              share|improve this answer








              edited 7 hours ago

























              answered 8 hours ago









              user287001user287001

              23.7k21238




              23.7k21238












              • Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

                – joojaa
                7 hours ago

















              • Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

                – joojaa
                7 hours ago
















              Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

              – joojaa
              7 hours ago





              Also a newspaper is remade every day, they could change the logo daily with no extra penalty. A lorry takes time to re brand, its then out of service and incurs a cost. Transport companies are very cost senitive

              – joojaa
              7 hours ago











              2














              Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



              Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.






              share|improve this answer



























                2














                Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



                Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.






                share|improve this answer

























                  2












                  2








                  2







                  Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



                  Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.






                  share|improve this answer













                  Some of these companies are very old family operated, some even tracing back to the second world war or before. Such 'static' companies that are not sold every 5 years to somebody else in the gulf don't need to update their branding every so often and they're not particularly interested in marketing their business. Transport is a long term solid business and they probably get long term contracts which makes marketing not very important to their steady income.



                  Also, transport business is very open to frequent variation in taxes, fuel price, maintenance and employee demands, so they probably have alot of unpredictable expenses and to keep their profits some may decide to not invest in marketing.







                  share|improve this answer












                  share|improve this answer



                  share|improve this answer










                  answered 6 hours ago









                  LucianLucian

                  14.5k103263




                  14.5k103263





















                      2














                      Many answers come to my mind, here are some:



                      1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.




                      2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



                      enter image description here




                      3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because could be from the product design team. The image of the product and the company is at stake. In touristic and line buses there are excellent graphics when they don't promote the service but a product.



                      enter image description here




                      4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.




                      5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.




                      6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.




                      7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:




                      • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


                      • bad design: indicating that any other design will look much better in this place

                      That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



                      Advertise here






                      share|improve this answer





























                        2














                        Many answers come to my mind, here are some:



                        1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.




                        2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



                        enter image description here




                        3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because could be from the product design team. The image of the product and the company is at stake. In touristic and line buses there are excellent graphics when they don't promote the service but a product.



                        enter image description here




                        4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.




                        5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.




                        6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.




                        7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:




                        • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


                        • bad design: indicating that any other design will look much better in this place

                        That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



                        Advertise here






                        share|improve this answer



























                          2












                          2








                          2







                          Many answers come to my mind, here are some:



                          1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.




                          2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



                          enter image description here




                          3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because could be from the product design team. The image of the product and the company is at stake. In touristic and line buses there are excellent graphics when they don't promote the service but a product.



                          enter image description here




                          4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.




                          5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.




                          6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.




                          7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:




                          • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


                          • bad design: indicating that any other design will look much better in this place

                          That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



                          Advertise here






                          share|improve this answer















                          Many answers come to my mind, here are some:



                          1st – The world of trucking is not at the top of trending in design, I suppose there isn't a great effort to develop a revolutionary graphic image.




                          2nd – In case of promoting the transport service, the graphic may be ephemeral, only announces the transporting company. The product to be transported can provide its own graphic and impose its inclusion in the trailer.



                          enter image description here




                          3rd – If they are promoting the product they transport, the graphic varies (and improves) a lot because could be from the product design team. The image of the product and the company is at stake. In touristic and line buses there are excellent graphics when they don't promote the service but a product.



                          enter image description here




                          4th – The trucks are usually from independent drivers and they offer their services to different distribution companies, as far as I know there are no fleets of trucks as in the airlines, so the graphic changes quite regularly. They are usually vinyl superimposed on the trailers.




                          5th – It's an ephemeral advertising, in a route will not be seen, unless you travel in the opposite direction and see a truck passing by at low speed or stopped at a road break. It's not a static billboard or a screen. Except the small delivery trucks that roam the big cities. In this last case they don't usually promote the transport agency but the product they transport, excepting the renting trucks companies.




                          6th – I don't know if there's any local type of regulation regarding the distraction in the route, particularly once I was about to have an accident following a sunglasses advertisement on the back of a bus.




                          7th – On the other hand, at commercial level there's a sub-design style used as a claim. Such is the case of empty billboards calling advertising agencies to promote their products in those places using:




                          • horror vacui: leaving a lot of blank that perceptively invites to fill that space with an add


                          • bad design: indicating that any other design will look much better in this place

                          That's the case of any image at the question and more directly the examples with telephone number and web site (1 & 6).



                          Advertise here







                          share|improve this answer














                          share|improve this answer



                          share|improve this answer








                          edited 1 hour ago

























                          answered 8 hours ago









                          DanielilloDanielillo

                          23.8k13479




                          23.8k13479



























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